1 the quality in a sound of being deep, full, and reverberating: the resonance of his voice.
• the ability to evoke or suggest images, memories, and emotions: the concepts gain emotional resonance.
A recently heard remark: “Most of my clients just want to make sense of what’s going on” – I love that.
My job is to help organizations actually use and make sense of their data and make others care if they do. My clients have the capacity to manage their own business intelligence: to collect, understand and use data to their advantage.
To get there, I focus on developing effective tools: visual analytics, social/dynamic network analysis and effective presentation; and on building an organization’s capacity to use data effectively, for business, public good organizations and government.
Visual Analytics: I recommend and offer visual analytics, for exploring and understanding any kind of data, tracking key performance, and results and trends and for optimal-impact data/issue presentation. This is probably the major growth area in the field of business intelligence and is a powerful tool for any organization. Professional presentation design can further increase the impact of visual data analysis.
What is data visualization?
Data visualization refers, generally, to representation and presentation of data, either quantitative or qualitative, using visual means. You’ve probably seen lots of infographics in the newspapers, which is one form of this, and there are lots of other ways of doing it.
My particular approach is to use graphical means of presenting quantitative data that are optimal for people’s perception and understanding. Principles of how we see and process visual information underly this.
The benefit for clients is that they can very quickly and clearly understand data that otherwise might be too dense, like large data tables, or too confusing, like badly designed graphs, to be useful. Moreover, it can be done on the spot, so data exploration is possible.
Social/Dynamic Network Analysis and Qualitative Analytics: As a complement to visual analytics, I have begun working with clients using social/dynamic network analysis techniques, to uncover and understand social networks and chains of cause, influence and effects, including simulation of policy effects. I have also added qualitative analytics (using state of the art NVivo software), to bring out and clearly present the themes buried in speeches, briefings etc.
Data Capacity Building: My work has often centered on facilitated program/process logic and outcomes mapping and design of related measures. Often, however, clients need to build their capacity to use data. I can help define requirements (for the client’s needs, not the software/”enterprise system” vendor’s), design small organization-scale electronic form-based data collection and sharing systems and provide support/training/ capacity building for effective data analysis and presentation. Cloud based connections using Tableau Online allow you to see, work with and update your data displays and dashboards at any time. Publication-grade graphics make for more effective communication with your clients, stakeholders and funders.
Global Measures Initiative: I am pleased to have recently joined with the Global Measurement Initiative, of Social Asset Measurements Inc., Toronto, as an Advisor. I help to guide GMI clients through the steps of Social Return on Investment analysis, in order to define and measure their outcomes in terms of return on investment.
My job is to help organizations actually use and make sense of their data and make others care if they do. My focus is on effective tools: visual analytics, social/dynamic network analysis and effective presentation; and on building an organization’s capacity to use data effectively, for business, public good organizations and government.
Recent business intelligence and visual data analytics clients have included The National Research Council of Canada, The Agency for Co-operative Housing (Ottawa), the United Way of Calgary and Area, and, in collaboration with Here2There of Edmonton, Human Services Alberta.
I have studied with leaders in the area of visual data analysis and communication (Stephen Few, Berkeley CA) and professional presentation design (Duarte Design, Mountain View CA); and built capabilities with leading tools for visual data analysis, including advanced training in Tableau Software, the leading tool in existence. I’ve also consolidated my experience with group facilitation through training from Intersol Group, Ottawa.
Since 2007 I have also provided consulting services on outcomes, performance measurement and evaluation for clients including the National Research Council (Industrial Research Assistance Program), HRSDC, DFAIT, City of Toronto, City of Ottawa, Justice Canada, Industry Canada, Environment Canada and Agriculture and Agri-food Canada, among others.
I have led policy research and planning for major government relations and communications activities at the Federation of Canadian Municipalities. Working with the mayors and councilors of Canada’s big cities and with municipal officials and staff we were successful, in particular, in restoring the federal government’s activity in supporting affordable housing.
A member of the International Association of Business Communicators, American Evaluation Association, Social Return on Investment Network International and a number of other associations, I started with an M.A. in economics from York University and cannot believe how long ago that was. I also have great friends and associates who can help you with pretty much whatever I can’t!
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John Burrett (Principal)